Porter suggested four generic business strategies that could be adopted in order to gain competitive advantage the strategies relate to the extent to which the scope of a business' activities are narrow versus broad and the extent to which a business seeks to differentiate its products the short video below provides an. Generic strategies – michael porter (1980) lesson exercise answer consider the global market for restaurants place the following restaurants onto the generic strategies matrix generic strategies mcdonalds (global brand) chick king (lesser known chicken restaruant) kfc (global brand. Mcdonald/kfc or traditional chinese food rather than pizza for alternatives typically, the threat of substitutes impacts a market through price competition in this case, abfpr could try to lower the price to attract customers and create competitive advantage in accordance with porter's three generic strategies according to. Because of these mobility barriers a company can get drawn into one strategic group or another strategic groups are not to be confused with porter's generic strategies which are internal strategies and do not reflect the diversity of strategic styles within an industry originally, the analysis of intra-industry variations in the.
Michael porter competitive strategies involve taking offensive or defensive actions to create a defendable position in the industry generic strategies can help the organization to cope with the five competitive forces in the industry purchased pizza hut in 1977, taco bell in 1978 and kentucky fried chicken in 1986 soon.
Cost position within an industry (see porter 1980 treacy and wiersema 2003 see also focus on marketing 4-1 in contrast, a differentiation strategy aims to achieve superiority for the company based on the performance of focus on marketing 4-5 market development strategy at kfc kentucky fried. Critical evaluation of the strategic choices of nando's table of contents 1 introduction 3 2 models of strategy 4 1 porter's generic strategies 4 2 mintzberg's 5 p's of strategy 5 3 overview of strategic decisions 7 4 conclusion 8 introduction “decisions. To position itself against its rivals, a firm must decide whether to perform activities differently or perform different activitiesmichael e porter, “what is strategy,” harvard business review 74, no 6 (november–december 1996): 61–78 a firm's business-level strategy is a deliberate choice in regard to how it will perform the.
Competitive advantage of 'kfc' chain of restaurants porter's 5 force model medium high medium low medium 8 specifications kfc mc donald's core target group youth kids pricing strategy cost-based pricing edlp usp differentiation pricing + value through variants in.
Kfc is the world's 2nd largest fast food chain after mcdonalds here is the marketing strategy of kfc which analyses the complete business model of kfc kfc is most known for its fried chicken and its chicken burgers it differs from mcdonalds mainly because of its focus on chicken in its menu and its. The market situation kfc is currently in using porter's five forces, competitive analysis and by comparison with propose strategies that kfc should adopt to maintain its number one position in china background did not succeed, kfc switched testing locations and moved its primary focus to singapore, where chicken. Michael porter's five forces analysis model identifies the most relevant external factors that influence business organizations in mcdonald's five forces analysis , the focus is on the fast food restaurant industry the environment of this industry interacts with mcdonald's to affect the firm's potential and.