You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions after completing this course you'll be able to use integrated marketing communications (imc) in the process of creating valuable brands and winning your consumers ie business.
At its most basic level, integrated marketing communications, or imc, as we'll call it, means integrating all the promotional tools, so that they work together in harmony promotion is one of the ps in the marketing mix promotions has its own mix of communications tools all of these communications tools work better if they.
This power point presentation shows how imc has helped lux to create a position in the minds of masses and also the swot analysis of it. This article links the integrated marketing communications (imc) concept to the planning process in marketing following the current conceptualizations as a combination of various marketing communications tools, imc strategy is applied to an established strategic market planning model named the boston consulting.
Objectives, reaching and communicating with target audiences, what types of integrated marketing communication tools used and how to measure the effectiveness of using web sites as an integrated marketing communications tool we have made a qualitative multiple case studies, by using both interactive and telephone.